SandenVendo proudly joins and supports ANEDA (the Spanish National Vending Association) in its newly launched campaign: #LaParadojaDelVending, or “The Vending Paradox.”
The campaign presents a simple but striking message: “The same product, two different judgments.” It highlights the fact that many of the snacks and drinks sold in vending machines are identical to those found in traditional stores: same product, same brand, same ingredients, and same nutritional value, yet often perceived differently.
Under the visual format of a “spot the difference” game, the campaign invites consumers and media to look at two identical items: one purchased in a corner shop, the other in a vending machine, and reflect on the real differences (none).
The goal is clear: to dispel the myth that vending is inherently less healthy or of lower quality, and to reaffirm the role of vending as a modern, convenient, and responsible retail channel.
At SandenVendo, we are proud to support ANEDA’s mission and stand by the belief that innovation, transparency, and education are key to reshaping public perception. As the vending sector continues to evolve and offer smart, sustainable, and diverse solutions, it's more important than ever to communicate its true value.
Let’s change the narrative, one snack at a time.
